Executive | AI Growth Systems Architect
I design, build, and govern AI-powered marketing systems that transform trust into measurable business growth.
I don't build campaigns. I build repeatable marketing systems that organizations can trust, scale, and operate long after launch — multiple AI agents working under explicit rules, with change control, human review, and a paper trail. Twenty-five years of brand work behind it, starting before Google existed.
Two firms founded. Four production e-commerce sites shipped on one repeatable methodology. National media from The New York Times to TechCrunch — earned for clients, and once, survived on behalf of one.
Start with the work: Revenue Systems, AI Operations, and the Frameworks I run them by.
Areas of Focus
I help organizations align storytelling, design, and digital strategy to achieve measurable results. My focus today is AI operations for marketing: multi-agent workflows run under real governance — human-in-the-loop review, change control, verification, and rollback planning — plus generative engine optimization (GEO), so brands stay visible to AI systems as well as search engines. I deliver public relations campaigns that secure top-tier media coverage, and revenue systems work spanning SEO, PPC, email automation, and account-based marketing — funnels, pipeline, CRM, automation, and measurement connected end to end.
Achievements & Certifications
I hold industry certifications including AI Integration Certification, HubSpot Inbound Marketing Certification, Salesforce Marketing Cloud Certification, Google Analytics Certification, and APR (Accredited in Public Relations). I've been recognized by organizations including PRSA and HSMAI. I've led AI-enhanced marketing initiatives inside enterprise organizations, built and led cross-functional marketing teams, and managed marketing budgets across industries including SaaS, staffing, finance, and healthcare. And one habit that outranks every credential: if I can't substantiate a claim, I don't publish it.
"Never sacrifice stability for optimization."
Michelle Harris — an operating rule, not a slogan